Years ago, Jay-Z said he’s not a businessman, but a business, man. He’s excelled beyond music and built an empire comprised of entertainment, spirits, sports, fashion, cannabis, and more.
And his role is sometimes that of owner, partner, or investor. Last year, Jay-Z became one of the latest celebrities to enter the cannabis realm. The mogul recently revealed his first marijuana-related endeavor along with an accompanying soundtrack.
Jay-Z became a brand chief at a cannabis company
In July 2019, Jay-Z (real name Shawn Carter) was named Chief Brand Strategist at Caliva, a California-based cannabis company.
Variety reported that his role includes providing creative input, advocacy initiatives, and workforce development for those in the community and the previously incarcerated.
When the new partnership was announced, he stated, “Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva runs a retail and cultivation operation with more than 600 employees and is considered one of the most respected companies in the business. Fun fact: Former NFL pro Joe Montana invested in Caliva as a venture capitalist.